PT - JOURNAL ARTICLE AU - Boháček, Kryštof TI - Aristotle and New Rhethoric DP - 2014 Mar 30 TA - Aither PG - 100--113 VI - 6 IP - 1 AID - 10.5507/aither.2014.010 IS - 18037879 AB - The author starts with Plato's Gorgias and shows how important was this topic for Plato's constitution of theoretical philosophy and how serious was the alternative of rhetorical philosophy. The second part describes the decline of classical rhetoric from the Greek most influential intellectual discourse to the "zero point" around 1900. Third section is dedicated to Chaim Perelman and the "Rhetorical Turn" movement, which is, according to Perelman, treated as return to Aristotle. In the last part, the author confronts Aristotle's own position, as we interpret it today, with Perelman's understanding of Aristotelian rhetoric, and asks, if the New Rhetoric really returned to Aristotle? In the end it shows how the answer depends on the own philosophical position of the interpreter.